Apple Outdoes Black Friday Sales Forecasts

Overall, a record number of shoppers visit stores nationwide over the holiday weekend.

Initial Black Friday sales figures are trickling in, and -- surprise -- Apple saw some whopping sales figures for the signature shopping day.

According to a report in mashable.com, Apple had forecast four times the normal sales volume, and topped that by 7 p.m. Among the discounts were $101 off several laptop models, now presumably in less demand because of the iPad.

Apple is the nation's most valuable publicly owned company, with a market cap of more than $330 billion. The company has a retail store at the Mall of Georgia in Buford.

This year was expected to be particularly attractive to online shoppers. According to a report from comScore, Black Friday saw $816 million in online sales, a 26 percent increase over last year.

According to foxnews.com, a record 226 million shoppers visited stores and websites during the four-day holiday weekend starting Thursday, up from 212 million last year. Americans spent more, too: The average holiday shopper spent $398.62 over the weekend, up from $365.34 a year ago.

Overall, holiday spending is expected to grow by a modest 2.8 percent to about $466 billion, according to the National Retail Federation. A better picture on spending will come Thursday, when major retailers report November sales figures. 


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »