His Business Is Blooming in Suwanee

There's more than farm and food at the . IG Nursery has a loyal following for its plants.

Mark Wheeler of Baldwin has been setting up shop at the festival for 4-5 years, he said recently. "We like it. There's a lot of traffic flow, and a lot of interest in plants," he noted.

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But Wheeler knows his niche. He does not try to compete with big-box home stores that sell plants. Still, he offers hundreds of varieties, and his big sellers include Japanese maples, perennials, and small ornamental trees such as redbuds and dogwoods.

Bob and Linda Williamson of Duluth are among his loyal customers.

"We've never had problems [with plants] if we get them here," Bob Williamson recalled at the Suwanee market recently. "Everything we bought [from IG Nursery] has grown."