If you own a small business, or are in the process of setting up your business, you need a logo. The branding of your business is very important! Home-printed business cards with Microsoft clip-art does not make you look credible to your potential clients. If you have cohesive marketing materials and graphics, your business will look more professional, reputable and stable – which will attract more clients! Even if you are a freelancer, a logo will help build an image and a brand that is greater than your individual identity.
What's included?
A logo I did just a few months ago!
Your logo sums up your brand and needs to be implemented across a variety of mediums while maintaining consistency. While it seems like a logo would be the easiest and fastest part of your brand to produce, that's not exactly true. Your logo sets the mood and tone for your business, so it's important to get it RIGHT.
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Included with your logo:
- Logo in all the proper file formats (PDFs, JPGs, PNGs, etc.)
- Properly sized social media logos for (Facebook, Twitter, Linkedin and Google+)
- Free letterhead and business card
How long does it take?
This, in large part, is depending on the client. Personally, I've done a logo from start to finish (three rounds of drafts) in about two weeks, but I've also had a logo take a little over a month. Some clients are busier, or have a committee that has to meet and discuss, and some clients are busy and needed a logo yesterday!
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To start the process, I ask you a few questions about your organization. As I said earlier, I try to limit logo designs to three rounds of drafts. I don't consider small tweaks, like colors or fonts as a new round. But, if we can't get your logo down in three rounds... I'm not doing my job well or you might be too indecisive (sorry, it's true!).
Maybe you don't need your logo totally re-designed, but just tweaked. That process can go a lot quicker than the full design process.
Where can I use it?
When your logo is finished, it's YOURS! And you should show it off - correctly! Here's where you can and should use your logo:
- If you have an office, update your signs or door decals with your new logo
- Update your social media profiles and website
- Don't forget about those other sites, like Yellow Pages or Angie's List!
- Any packaging your business uses (envelopes, boxes, bags)
- Thank you cards
- Don't go crazy - but if there's something that your business gives it's clients, consider putting your logo on there (i.e. – dentists sometimes give out toothbrushes to their clients)
What questions do you have about logo design?
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